I am an Idea Factory - Leader's Guide

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I am an Idea Factory!
The Leader's Guide

I am an Idea Factory! The Leader's Guide was created based on two observations of many organizations:

Many good ideas already exist in organizations: they are in the minds of staff, suppliers and customers.
Few organizations have dedicated processes or systems to regularly harness and use those ideas.

Ed Bernacki also noticed that there are hundreds of books full of stories of heroic acts of innovation from companies and industries. He wanted to write a different kind of book, one that could help you be more innovative and because talking about something does not help you actually do it. This is particularly crucial for our service sectors.

Professional Marketing magazine in the UK concluded its review of the original book with this insightful perspective: "It's hardly a serious review of the significant research or academic information about developing creativity and innovation; for those already versed in the topic, the book may appear superficial and repetitive. But for those encountering it for the first time and looking for pragmatic guidance, it will prove a relatively quick, painless and profitable read . . . I couldn't help thinking that it would be better for our senior executives to read it - as it sells the need for creativity management and provides a way to allocate time and space to allow ordinary employees to drive the process."

This is a jargon-free book that talks of ideas, not "paradigm-shifting strategic initiatives" and other management clichés that add little insight and understanding.

This book is for you if . . .

You want your teams to improve the way they solve problems and deal with change.
You want a strategy to help your staff develop new skills for more innovative thinking.
You want a practical way to focus on important challenges that need to be addressed.
You are prepared to dedicate time and resources to help grow your capacity to innovate.

Why is it important to develop your idea leadership skills?
Our management culture focuses on managing people. How people manage people to get results is very important. Equally important is how we manage our ideas to get results.

True leaders develop an expertise for managing people and for managing ideas. The best organizations harness the experience and expertise of people to create value. To do this takes an equal expertise to focus on the ideas that lead to solutions to customer challenges, new products and services, and new ways of working together effectively.

Some say this is creativity. Some say this is innovation. Avoid debates on terminology and focus on the products of creativity: the ideas that people create to solve problems.

Some people will have a greater aptitude for managing people and some will have a greater aptitude for managing ideas. We should recognize the expertise for conceiving ideas and for developing them into a full concept.

Recognize and nurture both skills in people. Managing ideas is as important as managing people for the success of any organization.

Practice the art of leading people.
Practice the art of leading ideas.

The Leader's Guide is a jargon-free way to enhance your skills for managing ideas and people more effectively.

The Leader's Guide has three main sections:

Key insights for creating a more innovative organization
A tool kit of proven tools to get your idea factory started
A strategic innovation framework for enhancing your effectiveness to innovate

Order your copy now

You can download the first chapter to ensure this book is right for you.

The UK's Professional Marketing magazine reviewed the original book. Here is the review.